Blog Alan Corey

Sunday, July 6, 2008

Cheap beer blind taste test

I took the opportunity at my friend's July 4th cookout this weekend to make my binge drinking more than about getting drunk. I made it a bit educational too by doing some self-motivated market research on what is the favorite cheap beer amongst the diverse group of Brits and Americans the would be gathering for the event. (I figured spending America's Independence day with a bunch of Red Coats required some sort of distraction from the reason we are having this patriotic celebration.)

I went to the local bodega and bought 12 tallboys of the cheapest beers I could find. Those watered-down beverages ended up being: Modelo, Keystone Ice, Coors, Coors Light, Budweiser, Bud Lite, Miller High Life, Presidente, Busch, Busch Lite, Colt 45, and Pabst Blue Ribbon. I want to know when I'm in a bar with just a dollar or two in my pocket, which discount cold one would taste the best to me. And if I was feeling especially generous, for my friends too.

I poured each beer into a plastic cup assigned a corresponding number matching the can it can from and instructed the party-goers to try each one and identify their favorite adult beverage as well as the worst tasting one. I prayed to the beer gods my palette was distinguished enough to not choose Colt 45, the only malt liquor on the judging table, as my favorite. I've drunk enough beer to know that malt liquor does not make for a great sipping drink. Nor chugging drink. Or really, any drink. I learned that lesson first week of college.

The results of my frugal drinking research were a a bit unexpected. The runaway best-taste winner of the group was surprisingly also the lowest price beer I brought to the party. A 99 cent 24-oz can Coors was the majority favorite. The least liked by the group, Miller High Life. The champagne of beers apparently tasted more like warm champagne than a cold beer. I should mention, by the time I completed the setup, all the beers were indeed extremely warm and also served in cheap plastic cups. A taste test of beers in frosty mugs would most likely result in different winners and losers here, but this was not the most detailed research project to begin with.

Regardless, I was pleased with my personal results. My winner was a tie between Pabst Blue Ribbon and Presidente, both solid go-to orders for me in a crowded bar and a pocket full of change. And thankfully for me, Colt 45 was indeed rated as my worst. The best take-away being I am possibly indeed the connoisseur of beer I think I am. Not a bad way to spend the fourth of July: drunk on cheap booze.

1 Comments:

At July 7, 2008 at 3:50 PM , Anonymous Anonymous said...

Warm High Life, not so good. Cold High Life - It's good! Anyone who says otherwise should be neither your friend nor mine.

 

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